Connecting to Veterinarians and Pet Parents

Published by American College of Apothecaries


Summary

This talk will help you brand, market, and ultimately connect to what veterinarians and pet parents care about. You will learn how to approach niche marketing and get a high-level review of the most effective marketing channels available today. This knowledge will help you bring new clients to your pharmacy and ensure they have the proper education before and after working with you.

Pharmacist Objectives:
• Define your strategy and messaging approach to veterinarians and pet parents.
• Build your Total Addressable Market (TAM) using digital tools.
• Review the tenets of modern marketing including event, digital, social, email, and content marketing techniques.
• Create a better onboarding and retention plan for veterinary clients and pet parents.

Technician Objectives:
• Define your strategy and messaging approach to veterinarians and pet parents.
• Build your Total Addressable Market (TAM) using digital tools.
• Review the tenets of modern marketing including event, digital, social, email, and content marketing techniques.

Accreditation Information:
This is a knowledge-based CE activity and is targeted to pharmacists and technicians.

ACPE logo The American College of Apothecaries (ACA) is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACA has accredited this program for 1.0 contact hour (0.1 CEUs) of continuing education credit for pharmacists and technicians. ACPE UAN#: 0201-9999-19-047-L04-P and 0201-9999-19-047-L04-T.

If you are interested in earning credit for this program, please note that you will be asked to enter your NABP e-Profile ID and date of birth during the credit selection step of the registration process. If you have not yet registered your NABP e-Profile ID, please visit www.nabp.net.

Presenters
Hunter Young
Chief Strategy Officer - Mabus Agency
Hunter Young is currently Chief Strategy Officer at Mabus Agency, a full-service marketing firm with offices in Raleigh, Atlanta, and Mississippi. He and his team provide branding, interactive and multi-channel marketing services for clients across the country.

Hunter’s career has spanned advertising, analytics, digital marketing, a mobile technology startup and banking. It’s a collective experience that has led to a data-driven creativity in everything he does.

Hunter...More


Originally Published

May 23, 2019


Program Titles and Supporting Materials

This program contains the following components:

  • Connecting to Veterinarians and Pet Parents - Video
  • Connecting to Veterinarians and Pet Parents - Paper

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.


Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.


Click on jurisdiction for specific details


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